VinFast, a Vietnamese electric vehicle manufacturer, has taken a unique approach to inspire confidence in its brand and promote EV adoption across Europe. Here are the key aspects of their strategy:

1. Customer-Centric Philosophy:

   - VinFast places customer satisfaction at the core of its operations. This philosophy extends to both vehicle sales and aftersales support.

   - The company believes that exceptional customer service is crucial for convincing conventional motorists to switch to electric vehicles.

2. Three Pillars of Success:

   - Premium Quality: VinFast ensures that its EVs meet high standards of quality and performance.

   - Competitive Pricing: By offering competitive prices, VinFast aims to attract cost-conscious buyers.

   - Exceptional Aftersales: VinFast provides comprehensive aftersales support to alleviate any concerns for new car buyers.

3. Strategic Alliances:

   - VinFast collaborates with established brands to enhance its offerings:

     - Bosch Partnership: VinFast partners with Bosch to provide access to over 700,000 charging points across Europe. This ensures that VinFast EV owners feel confident about public charging availability.

     - Mobivia Cooperation: Mobivia, a leading automotive repair and maintenance brand in Europe, supports VinFast with a network of 1,200 aftersales service centers in Germany and France.

     - DHL Collaboration: VinFast works with DHL in the Netherlands to ensure efficient distribution of spare parts across Europe within 48 hours.

4. Zero Emissions Commitment:

   - VinFast's goal is to contribute to the EV revolution by providing sustainable transportation options.

   - Their strategic partnerships and customer-centric approach aim to illuminate the path toward zero emissions vehicles.

In summary, VinFast's bold European strategy combines quality, competitive pricing, and exceptional aftersales support to encourage European motorists to embrace electric mobility. By wrapping customers in a comforting blanket of support, VinFast aims to make the transition to EVs worry-free and appealing.